What's Branding?

You may say....

Logo

Merchandising

Advertising

Actually, they are just a part of the branding actions

Have you ever thought about

why we need to do "branding"?

To make UBE visible in anywhere

To make people know about UBE

But, what is it for?

Why do we want UBE brand more visible and to be known?

Purpose of Branding

Among a lot of reasons for branding, we can pick up
the 3 most remakable roles a brand can plays:

Increase Revenue

Creating trust and emotional connection with new/loyal customers.

Recruitment

Good reputation
by positive employer brand.

Improve Employees' Engagement

Sharing value/motivation
more involvement.

"But, Branding is not important in B2B companies like us."

Is it true?

Consumers need to see your brand

5 - 7 times

to remember it

So, Branding is important!

To influence wider profile of people in buying group

to be in the choice of our customers (and its decision group).

With right perception of company

to be selected

So, we just have to make our visual contents modern, nice and cool to attract people, right?

Try to see how you feel to see each design.

Which do you think it fits to UBE?

Move the cursor to the different version

With which design do you identify?

Branding is not question of making modern and cool design

It should reflect...

Our corporate culture

Our business strategy

The perception of our stakeholders

If not, at mid-long term, the brand fails by itself because of incoherency .

So what did we do?

Re-define the essence of UBE (UCE) brand

Define design and whole scheme surrounding brand based on the message

Promote coherent image/message in different channels: Internal, external, all the stakeholders…

In the presentation of 15th Feb.

You will see the details of whole the actions we executed and plan to do.

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