COOKIES POLICY OF ube.es

Last updated: 05/03/21

WHAT ARE COOKIES?

Cookies are small files that are installed on the hard drive or browser of the computer, tablet, smartphone or equivalent device with internet browsing functions, and, among other things, they help to: personalise the services provided by the website owner, facilitate browsing and usability of the website, obtain aggregate data on website visitors, enable reproduction and viewing of multimedia content on the website itself, allow interactive elements between the user and the website, enable security tools, etc.

DEFINITIONS USED IN THIS COOKIE POLICY

• Website usability: can be defined as the experience the user has when browsing, using and interacting with a web page
• Aggregate data: anonymous data, typically numerical, for the purposes of providing statistical information
• Terminal equipment: equipment (computer, smartphone, tablet, etc.) used by the user browsing the internet
• Editor: owner or manager of the website
• Third party: external entity, collaborator, service provider or entity related to the editor, involved in managing some cookies
• Person responsible for the cookie: editor, owner or manager of the website or even the third party in some cases
• Browsing habits: trends shown by the user when browsing a website, such as time spent on the page, parts visited, most frequently-viewed sections, origin of the visit, destination of the visit, among other things.
• Data: the information obtained from the user’s terminal equipment by a data retrieval and storage device (cookies or others). It constitutes personal data when it consists of information about identified or identifiable natural persons.
• Advertising space: a place that the editor sets aside, when programming the website, for advertising to appear which publicises the products, image or services of the advertisers. There is a wide variety of advertising spaces and formats; from those that are integrated into the app itself, such as banners, to so-called floating ads, such as pop-ups.

WHAT TYPES OF COOKIES ARE THERE?

According to the entity managing them:

• Own cookies: are those that are sent to the user’s terminal equipment from a device or domain managed by the editor themselves, and from which the service requested by the user is provided.
• Third party cookies: these are sent to the user’s terminal equipment from a device or domain that is not managed by the editor, but rather by another entity that processes the data obtained via the cookies.

According to the period of time they remain activated in the terminal equipment:

• Session cookies: are a type of cookie designed to gather and store data while the user is accessing a website.
• Persistent cookies: are a type of cookie in which the data remains stored in the terminal and may be accessed and processed during a set period by the person responsible for the cookie, which may range from a few minutes to several years.

According to the purpose for which the data obtained via the cookies is processed:

• Technical cookies: are those that allow the user to browse the website, platform or application and use the different options or services on it, such as, for example, controlling traffic and sending data, identifying the session, accessing restricted-access areas, remembering the items in an order, processing the purchase of an order, making a request for registration or participation in an event, using security elements while browsing, storing content to play videos or audio, or sharing content via social media.
• Customisation cookies: these allow the user to access the service with certain general characteristics preset depending on a series of criteria in the user’s terminal, such as for example the language, the type of browser they are using to access the service, the regional configuration from which they are accessing the service, etc.
• Analytical cookies: these allow the manager to monitor and analyse the behaviour of users of the websites they are linked to. The information gathered via this type of cookie is used to measure the activity of the websites, applications or platforms and to create browsing profiles of the users of those websites, applications and platforms, in order to introduce improvements depending on the analysis of the usage data from users of the service.
• Advertising cookies: these allow for the most efficient possible management of any advertising spaces that the editor may have included in a website, application or platform providing the service requested, based on criteria such as the edited content or the frequency with which the advert is shown.
  Behavioural advertising cookies: these allow for the most efficient possible management of the advertising spaces that the editor may have included in a website, application or platform providing the service requested. These cookies store information on users’ behaviour obtained through continuous observation of their browsing habits, which allows a specific profile to be developed, in order to show adverts based on it.

SPECIFICALLY, WHAT COOKIES DO WE USE?

COOKIES THAT ARE STRICTLY NECESSARY

Always active
These cookies are necessary for the website to work and cannot be deactivated on systems. In general, they are only configured in response to actions you undertake when requesting services, such as setting up your privacy preferences, initiating a session or filling in forms. You can configure your browser to block or alert you about these cookies, but some areas of the website will not work. These cookies do not store any personal data.

PERFORMANCE COOKIES

These cookies are used to count the visits and sources of traffic in order to be able to assess the website’s performance and improve it. They help find out which pages are the most and least viewed, and how visitors browse through the site. All of the information these cookies collect is aggregated, and is therefore anonymous. If you do not allow the use of these cookies, it will not be possible to know when you visited the website nor assess whether it worked correctly.

FUNCTIONAL COOKIES

These cookies allow the website to provide better functionality and customisation. They may be set up by external suppliers whose services have been added to the pages of this website. If you do not allow the use of these cookies, it is possible that some of these services will not work properly.

TRACKING COOKIES

These cookies are used to protect the website from traffic from bots and spam. They are set up by Google and its partners, and although they have been installed by this website for security purposes, they could also be used by these companies to create a profile of your interests and show you relevant adverts on other websites. They do not directly store personal information, but rather they are based on the unique identification of your browser and internet device. If you deactivate these cookies, you may see fewer personalised ads.

HOW TO DEACTIVATE COOKIES?

Blocking or deactivating cookies helps to protect your privacy, but it can also limit the experience of some websites, as well as limit functionalities, or even prevent proper browsing or use of some of their services. If you would like to know how to deactivate the cookies on the most popular web browsers, you can access the following tutorials:

• Google Chrome
• Mozilla Firefox
• Internet Explorer
• Safari
• Chrome para Android

If you have any questions or queries regarding this Cookie Policy you can contact us at